Website tool selection is critical for fast website performance, a website layout that neatly adapts to all screen sizes and content flexibility for the future.
My website tools produce fast websites that can be tailored to meet the needs of my clients.
WordPress
WordPress is a Content Management System which means it’s the perfect tool to organize different types of content (pages, blog posts, customer testimonials, project photos, etc.). With your content categorized in the backend WordPress database, you can then present it on the frontend with the design you want.
The benefit of using WordPress over its competitors, Wix and Squarespace, is the flexibility you have with your content moving forward.
If you see your website as an evolving project, where at some point in the future you’ll update it with your recently completed project or new testimonials, WordPress’s flexibility as a backend content library makes additions and ongoing management easy.
Example:
An interior design business wants to keep their website portfolio updated with the recent projects they’ve finished. With WordPress, I can design a branded ‘recent projects’ page template that will present the content my client inputs into an easy backend form. This way, my client can continue updating their site with new projects without having to touch the page layouts or styles that they can easily break.


If you envision your website more like a stagnant brochure, then all 3 platforms perform similarly. For the lowest learning curve, Squarespace is a great tool to start with.
Bricks Builder Theme
Bricks Builder is the tool I use which turns the content within WordPress to a polished and branded website.
I use Bricks because my websites built with it are fast and flexible.
GravityForms Plugin
GravityForms gives flexibility to the form submission process on your website.
If you want your website form integrated with a CRM, a newsletter, Zapier, payments or tons of other 3rd party integrations, GravityForms makes this possible.
Advanced Custom Fields Plugin
ACF extends the Content Management System functionality of WordPress.
SiteGround Hosting
Hosting your website means paying a company to store your website on their servers. When someone visits your website, the server sends them the information that you’ve paid them to store.
Customer support, reliability and speed are the biggest factors to consider when picking a host.
